Specialist Group brands

In addition to its primary tour operating business, TUI GROUP also owns multiple niche leisure and tourism businesses which are run independently and managed for value under the umbrella of Specialist Travel.  Specialist Holidays Group (SHG) is one of the two homes of these brands and is headquartered in Crawley & Surbiton, UK and Clearwater, Florida.

SHG is a global collection of niche holiday companies, operating out of 23 source markets, selling around 750,000 holidays a year with nearly 4,000 colleagues including seasonal staff.

While the businesses within SHG are independently run by their own management teams, it’s the Group’s purpose “to make holidays easy, exciting and exceptional value”. We have a unique culture, known as “Spreading Smiles @ SHG” which unites our brands and colleagues, no matter where we are in the world.

SHG has grown organically and added more brands since its inception in 2010, now operating in three key market segments:

  • Sailing & boating holidays: The Moorings and Sunsail form the world’s leading yacht charter business, with 1000 yachts available for “bareboat” charter, skippered/crewed charter or for charter as part of a flotilla. Le Boat is the largest operator of self-drive boats on the iconic rivers and canals in Europe.
  • Tailormade holidays: Hayes and Jarvis, Sovereign Holidays, Citalia, Austravel (UK source market), American Holidays (Ireland source market) and MyPlanet/MarcoPolo (Denmark & Sweden source market). These businesses have huge expertise in putting together bespoke itineraries operated with scheduled flights.
  • Ski, Lakes & Mountains holidays: Crystal is the UK & Ireland’s largest ski tour operator and has commanding positions in the world’s greatest ski areas. Crystal also operates fabulous summer holidays to the Austrian & Italian lakes under the Thomson Lakes & Mountains brand.

The group has enjoyed significant growth over the last few years, with double digit EBITA growth in the last year.