Tag Archives: Analytics



Aaron Sugarman – Director of Analytics

The digital age is bringing with it more and more data and we as a business need to be able to utilise this data to both deliver great personalised experiences, as well as superior commercial and operational performance.  At TUI UK & Ireland we see investment in our ability to make decisions based on data and analytics as crucial and, in particular, our ability to join up the thinking and application of best practice across our different functions.

Furthermore, our success in the world of yield management has been recognised, with the UK becoming the home of a yield centre of excellence for the TUI GROUP.  I’m personally delighted to have been given the opportunity to lead this as Chief Commercial Architect for the TUI GROUP, together with my on-going role as Director of Analytics for TUI UK & Ireland.

Therefore I am excited to announce we are recruiting for the following positions: