“The digital age is bringing with it more and more data and we as a business need to be able to utilise this data to both deliver great personalised experiences, as well as superior commercial and operational performance.  At TUI UK & Ireland we see investment in our ability to make decisions based on data and analytics as crucial and, in particular, our ability to join up the thinking and application of best practice across our different functions.

Furthermore, our success in the world of yield management has been recognised, with the UK becoming the home of a yield centre of excellence for the TUI GROUP”- Aaron Sugarman – Director of Analytics