Business Area: Marketing
Contract: Fixed Term
The role of Paid Social Executive plays a key role in improving the performance of the Paid Social marketing channels to achieve significant business growth for TUI brands in the UK (TUI, First Choice and Marella Cruise). Paid Social is one of the fastest growing online marketing channels at TUI and this role will thrive to develop the true potential of direct response marketing on social media platforms.
You will work within a team of performance marketing specialists whose objective is to deliver the overall digital marketing strategy and ensure our marketing performance and technology stack are best in class to achieve our objectives.
Social marketing for the travel industry is growing increasingly sophisticated and diverse and this role is central to driving the optimisational performance of our Paid Social marketing. You will work within a team that is at the forefront of performance marketing and be involved in a number of exciting projects to drive the business forward. This is a fantastic opportunity for someone who is looking to build upon a career in Social marketing and getting stuck in to the one of the newest channels in digital marketing.
This role is being offered on a 12 months fixed term maternity cover.
As the Paid Social Executive you will be the Social marketing teams’ key point of contact for analysis and account optimisation; reporting on performance, improving creative, targeting the right audiences and setup of new campaigns. You will also collaborate on projects within Social with the aim of driving incremental traffic and bookings to our websites.
You will be responsible for maintaining and improving our Paid Social accounts and carrying out the day to day tasks associated with Paid Social. Creative optimisation is key for Paid Social so you will be responsible for ensuring we have the right ads showing to the right target market.
On a typical day you could be reviewing the performance of our campaigns to see which audiences, ad texts and creatives have delivered the best performance and sharing these insights with the team. You will also be responsible for implementing changes to the campaigns, collaborating with our content team to refresh the creatives and working with trading to ensure our ads are aligned with our commercial priorities. On top of this you will be helping out with exciting projects and testing new functionalities in our paid social platforms.
Be Yourself… Be Unique! TUI’s more than a brand, it’s who we are. Trusted – Unique – Inspiring.
We’re the leading tourism business with diverse customers and over 67,000 employees. Together, we embrace different continents and cultures. We believe travel broadens the mind. Just like our customers, we’re on a journey, of development towards a more digital, connected and integrated future. But we haven’t arrived there yet. We believe that differences drive innovation and we’re encouraging an environment where diverse talent thrives. Inclusion is fundamental to everything that we achieve and it’s our unique colleagues that will shape the future of travel.
The TUI Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies. TUI is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Our airline is the country's third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year.
Join us now and you can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, excellent rates with foreign exchange and discounts with retailers.
Apply online, we just need a few details from you and your CV.