Business Area: Marketing
As Social Media Manager you will be developing and managing the social media strategy for Crystal Ski Holidays and Lakes & Mountains. The role will focus on guiding the brands to maximise audience engagement and minimise negativity, using community management, customer care and performance based activity to acquire, retain and convert a qualified customer base, ultimately increasing brand awareness, brand recommendation and endorsement, and visitors to both brands’ websites.
The Social Media Manager is also responsible for developing the ski influencer engagement strategy to reach out to and engage the digital community.
The role will involve working with teams across the business from brand, PR and the other marketing channels, to content, the Overseas teams and the Customer Service team.
Responsibilities of the Social Media Manager include,
Confident in community management, we’ll be looking to you as our Social Media Manager to assist the in-house Digital Response team with complaint handling on social channels. You’ll also be providing support to the business for social communications in response to any major incidents. As social media is central to the operations of Crystal this role will occasionally include out of hours work on various departure weekends, as a minimum through the months of December to April.
• Experience of leading a social media team and managing big brands
• Passion for social media, tools, and knowledge of the current trends
• Demonstrable creativity within a corporate environment
• Excellent creative writing skills
• Experience of working with the influencer community
• Proactive approach to problem solving
• Creative thinker
• Organised with strong prioritisation skills
• Excellent attention to detail
• Excellent communicator with internal departments and external agencies/suppliers
• Travel industry experience and/or a passion for skiing is desirable
Be Yourself… Be Unique! TUI’s more than a brand, it’s who we are. Trusted – Unique – Inspiring.
We’re the leading tourism business with diverse customers and over 67,000 employees. Together, we embrace different continents and cultures. We believe travel broadens the mind. Just like our customers, we’re on a journey, of development towards a more digital, connected and integrated future. But we haven’t arrived there yet. We believe that differences drive innovation and we’re encouraging an environment where diverse talent thrives. Inclusion is fundamental to everything that we achieve and it’s our unique colleagues that will shape the future of travel.
The TUI Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies. TUI is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Our airline is the country's third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year.
For us in Crystal Ski Holidays, the mountain is everything. We love it as much as our customers do - and we get to talk about it every day. Imagine that?
Since 1981 we’ve been finding the best places to ski, and the most beautiful lakes and mountains to awaken our senses in the summer months. We are the UK’s leading ski operator and our success is rooted in our people and their passion for the mountains. Many of us started out as reps overseas and have developed careers in the UK after several seasons on the snow. In fact several of the Leadership team started out that way.
We are enthusiastic, fun, approachable, and expert on all things ski & lakes. We work hard for our customers to ensure they can easily choose, book and experience the best possible holiday for them.
You can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, excellent rates with foreign exchange and discounts with retailers.
Apply online, we just need a few details from you and your CV.