Business Area: Marketing
The Senior Paid Search Executive plays a key role in managing the performance of the paid search marketing channels to achieve significant business growth for TUI brands in the UK (TUI and First Choice) as well as leading the overall strategy created by the PPC manager. PPC is the largest area of the online marketing team, so this role will make a significant impact to the performance of our websites.
You will work within a team of performance marketing specialists whose objective is to deliver the overall digital marketing strategy and ensure our marketing performance and technology stack are best in class to achieve our objectives.
Search marketing for the travel industry is growing increasingly sophisticated and diverse and this role is central to driving the optimisational performance of our paid search marketing. You will work at within a team that is at the forefront of performance marketing and be involved in a number of exciting projects to drive the business forward. This is a fantastic opportunity for someone who is looking to build upon their existing search experience and become a future leader in the sector.
As a Senior Paid Search Executive you will be responsible for managing, on a day to day basis, the performance of the paid search accounts. You will work with your line manager and line report to proactively drive improved performance of our PPC campaigns for one of the biggest travel brands in the UK
You will have a key role working with internal teams to manage the effectiveness of our budgets to ensure we achieve business targets and identify opportunities for growth and efficiency.
You will have management responsibility for developing and maintaining a reporting framework that clearly attributes value in search marketing and communicates this to the wider business as part of planned timings and ad-hoc reporting. You will manage the production, analysis and improvement of key search marketing metrics to drive success.
This role will be the focal point of managing both internal and external relationships. You will be expected to lead the account development plan and ensure key projects are on track. This role will also require hands on work on PPC accounts within Adwords and Bing
In conjunction with your line manager you will work on communicating successes and trends within PPC to the wider business.
You will also have a direct report to manage, therefore leadership qualities are a key part of this role.
• Degree educated, ideally in economics, marketing, maths or equivalent
• Experience of managing medium to large PPC accounts and budgets
• Good communicator with internal departments and external partners
• Strong numerical and analytical skills & use of MS Excel
• Must be flexible to adjust to a fast changing environment and be comfortable working under pressure
• Excellent verbal and written communicator
• Highly organised with the ability to work under pressure
• Creative, innovative and ideas orientated approach
• Team Player with the ability to be autonomous in their work
• Google Adwords Certified
• Experience of using Search Ads 360 or similar bid management tools
TUI UK and Ireland is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Sub brands include Sensatori, Sensimar, and Family Life, as well as First Choice Holiday Villages and SplashWorld Resorts. Our airline is the UK’s third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year.
It’s our people that make us number one
TUI Group is the leading tourism business with over 67,000 employees across the world. The Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies, and much more. At TUI, we have embarked on a journey of development towards a more digital, connected and integrated future. But we haven’t arrived there yet. Join us now and shape the future of travel.
You can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, great rates with foreign exchange and discounts with retailers.
Apply online, we just need a few details from you and your CV.