Business Area: Marketing
Producing innovative social-first content and amplifying it to the right people with effective targeting is a strategic priority for the Crystal Ski Holidays & TUI Lakes & Mountains social media team. Our Social Media Executive will be responsible for the ongoing delivery of our social media content activity to a high quality, including producing daily content, managing social campaigns and community management.
You’ll use your social marketing knowledge to ensure our Ski, Lakes & Mountains social media activity follows best practice formats, targets the right message to the right person at the right time and is planned in response to performance feedback on previous campaigns to hit our core KPIs. As well as the role's focus on social campaigns, it’s also heavily re-active too.
The role will involve working with teams across the business from brand, PR and the other marketing channels, to content, the Overseas teams and the Customer Service team.
As Social Media Executive you’ll be working across a number of channels to support Crystal Ski Holidays and TUI Lakes & Mountains. You’ll be working on our social campaigns – from taking the initial brief and coming up with ideas through to creating and delivering high quality content across our different platforms. Alongside producing the daily content for our social channels, you’ll be assisting with the editing and management of the Ski-Buzz blog.
A proactive member of the Marketing team, you’ll be building relationships with key areas of the business and external suppliers in order to deliver all campaigns. Working with social media influencers you’ll help engagement with a wider audience. And working with the Partnerships team you’ll be creating impactful content about different ski areas and holiday destinations.
Confident in community management, you’re committed to responding to engagement. We’ll be looking to you as our Social Media Executive to assist the in-house Digital Response team – helping them with responses to difficult customers and complaint handling on social media. You’ll also be providing support and advice to the business for social communications in response to any major incidents. And as social media is central to the operations of Crystal this role will occasionally include out of hours work on various departure weekends, as a minimum through the months of December to April.
- Some experience of social media, producing content and/or community management
- Some knowledge of social metrics from a performance point of view
- Good creative and copywriting skills
- Organised individual who’s able to manage their own workload
- Strong attention to detail
- Flexible, can do attitude, self-motivated and a problem-solver
- A passion for social media professionally and personally
- Travel industry experience and/or a passion for skiing is a plus
Be Yourself… Be Unique! TUI’s more than a brand, it’s who we are. Trusted – Unique – Inspiring.
We’re the leading tourism business with diverse customers and over 67,000 employees. Together, we embrace different continents and cultures. We believe travel broadens the mind. Just like our customers, we’re on a journey, of development towards a more digital, connected and integrated future. But we haven’t arrived there yet. We believe that differences drive innovation and we’re encouraging an environment where diverse talent thrives. Inclusion is fundamental to everything that we achieve and it’s our unique colleagues that will shape the future of travel.
The TUI Group includes our unique hotel portfolio, our cruise ships, our own aircraft, tour operators, travel agencies. TUI is the UK’s largest tour operator with key brands including TUI, First Choice, Marella Cruises and Crystal Ski Holidays. Our airline is the country's third largest with 62 aircraft operating to over 88 destinations in 30 countries. We have a team of more than 10,000 employees serving over 5.5 million customers each year.
For us in Crystal Ski Holidays, the mountain is everything. We love it as much as our customers do - and we get to talk about it every day. Imagine that?
Since 1981 we’ve been finding the best places to ski, and the most beautiful lakes and mountains to awaken our senses in the summer months. We are the UK’s leading ski operator and our success is rooted in our people and their passion for the mountains. Many of us started out as reps overseas and have developed careers in the UK after several seasons on the snow. In fact several of the Leadership team started out that way.
We are enthusiastic, fun, approachable, and expert on all things ski and lakes. We work hard for our customers to ensure they can easily choose, book and experience the best possible holiday for them.
You can look forward to a competitive salary, pension scheme and further benefits such as generous holiday discounts, excellent rates with foreign exchange and discounts with retailers.
Apply online, we just need a few details from you and your CV.