TUI and in particular the UK has always been a data driven business and we are investing significantly in the area of Data Science both from a technology and people perspective.
We know that Data Science and the application of artificial intelligence (AI) are critical to our future growth. We are therefore planning to deliver a step change in the benefits realised from these capabilities both in our commercial decision making across the Group, as well as within TUI Aviation.
Our analytics and data science team work on key strategic projects touching many parts of the business. This agile team of experts own the design and development of analytical solutions using a variety of technologies. Working alongside IT, the business and other data science colleagues these projects often operate across our different European source markets.