Working in Product, my role is to shape the destinations I look after (Mainland Spain and Lapland), and to develop our destination strategy, essentially planning how the programme will look in future seasons. Depending on where we are in the planning process, my job can involve tasks such as analysis of our current and competitor programmes, market share reviews and the briefing of new units. We will then go on to price our destinations and also play a role in the brochure production process by deciding which of our units should be featured. Additionally, after a season launches, we work closely with Trading and other stakeholders in the business to ensure that our holidays are performing well, both in terms of sales and quality.
Why did you choose to work for TUI?
I wanted to work for TUI as I was interested in travel and knew that as the biggest tour operator, TUI would be a great place to learn about the industry. I had also heard about the amount of responsibility you get which was really appealing to me as it meant I would be able to influence real business decisions. When reading posts that employees had written, the company also seemed like a really social and friendly place to work.
What’s the best thing about your team?
Everyone in the team is really supportive and willing to help each other out when needed. It’s good to be able to see what other people are doing in their destinations and see if aspects may work in your areas too.
What skills & experience have you developed whilst working in Product?
I’d definitely say communication skills. On a daily basis we work with various stakeholders around the business such as Purchasing, Trading and Content. Being able to communicate effectively helps us to make more informed decisions and react quickly to changes. Additionally, having to present your strategy plans to Senior Managers and backing your ideas with evidence has helped to increase my confidence and improve my decision-making. Having the opportunity to visit some of our destinations has also developed my product and destination knowledge. This is useful as it helps to plan future seasons and to understand where we are actually sending customers on their holiday.
What is your favourite holiday destination?
I went to Barbados a few years ago and loved it. I’m headed there again in January, which I’m really looking forward to.
What motivates and inspires you in your role?
It motivates me that I have the opportunity to influence what holidays customers are offered and that I can put my mark on the hotels and product offering in my destinations. Additionally, it’s motivating to know that changes we make can have a real impact on sales or customer experience.
What makes you smile?
It’s great to see a unit that you briefed, go on sale and perform well! It’s rewarding to look back and see how you have shaped your destination and realise that customers are actually going to go on holiday to hotels you have brought in.
Why would you recommend TUI as a great place to work?
Everyone is very friendly and the office is really sociable. The product we offer can be the highlight of a customer’s year and the market is frequently changing, so it’s a great place to work!